I think one is expected to understand the context oneself or else the first time one's spouse says "There aren't any eggs" one may receive a terrific fright at the thought of the impending doom of all sexual reproduction on the planet.
The internet is a _global_ space and there's very little effort required to make the distinction.
I would argue that the writers of these articles are the ones not understanding the "context of oneself" given how they think their readership is entirely American.