Even if you are from a 3rd world, if you can afford a smartphone worth several hundred dollars wouldn't you be able to afford a 99c app?
My father bought a Samsung Galaxy last week, and it's carrier subsidized so he pays 20 dollars/month for a year.
My own Nokia N86 was also carrier subsidized at U$ 30/month for a year (and that included 300 minutes' worth of calls).
Even the iPhone is carrier subsidized at about U$ 50/month for 2 years.
In those cases, paying an extra U$ 15 would make a difference, but U$ 0.99.. you're absolutely right.