WhiteyBoard is a physical product. Get it on the shelves of Walmart, then use social media to build brand awareness. Otherwise, stick to intent based advertising like search ads.
This is particularly true for non-geographically targeted traffic. I'm the ideal customer for this product, but given that I live in Canada, any cent spent to reach me is wasted. I won't pay $40 in shipping for an $18 product or even a $35 one.
This is Arvind - one of the co-founders of MyLikes. We do offer location targeting (all the way upto a metro level). In this case, his campaign was paying only for US clicks - (our system guides and publishers self-select since they are only paid for clicks from the location that the advertiser is interested in).
That's a great feature, Arvind. I'll keep MyLikes in mind.