Let's have a little empathy for people like me who aren't so technical, please. "Backup" is jargon for one particularly brittle and error-prone way to solve the problem of "What happens to my music when I drop my tablet into a vat of acid?"
It's no surprise that people don't understand its utility. Quite honestly, it seems like most companies don't implement backups particularly effectively. If "professionals" can't get it right, how does giving someone a filesystem solve the problem?
My suggestion to you is to think about how a post-PC device should solve the disaster-recovery problem in a way that appeals to postPC users. If you can invent something that a luddite like me would use, you have a YCombinator startup right there.
Think about DropBox as an example. It's a folder. And it syncs. DropBox is right on the edge of PC/Post-PC. It still works with files, but all of the moving parts are out of sight.
So go out and invent the post-PC disaster-recovery mechanism. Make it like DropBox, not like backing up music. Just don't try to drag people backwards to being sysadmins. That's not going to work.