Same in the Netherlands, it was recently announced that Amazon will open a Dutch store (not sure when) but it was quite a shock for me when moving to Germany that people here have no clue how to order things other than by going to Amazon. Too much effort to use google and try different web shops if all the web shops can come to a monopolizing marketplace instead I guess? Too bad that the marketplace also competes with its own sellers and has deeper pockets than any of them because they all pay the Amazon tax on every purchase anyway.

I'm trying to avoid it but between my poor German and few web shops catering to the tiny non-Amazon-going audience, it's hard.