If I go to amazon.se I end up at amazon.de There is no same day delivery of household products (like toilet paper). If I want a book I need to go to an online bookstore.
Why this is I’m not sure. But it’s interesting.
I'm trying to avoid it but between my poor German and few web shops catering to the tiny non-Amazon-going audience, it's hard.
I don’t need Amazon for books or computers but I envy those who can get a cable for $5 with shipping in a few hours when in a pickle. In that situation I have to go to the physical store.
No Amazon would mean I’d have to use comparison sites, make a bunch of accounts on different websites, pay for shipping each time, and make more orders in total. I’m beyond happy that Amazon.de works perfectly for Poland. I see almost no upside to the alternative.
To me the idea for ordering toilet paper online is a bit foreign. In order to collect the package, I would have to go to my local store, where they already sell toilet paper.
Ultimately, I think that the small market size, taxes and staffing costs are why lots of international brands - Amazon included - skip Sweden as a market or fail to make an impact after many years.