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I think you are more likely to be correct than the poster on principles. A marketplace model makes more and easier margin than being a seller.

However as any gigantic organization, Amazon is not a single minded entity. It's likely these activites are handled by totally separate entities with different employees and targets. So it's entirely possible that Amazon is pushing simultaneously for more marketplace and for more own selling actively sabotaging both aspects.

>Sellers are more profitable and less risky overall

Amazon has all the data anyone would ever need to determine which products the above is true or false for. They would be negligent if they weren't putting that information to use.

Amazon could just start drop shipping like these sellers do.