I think though we need to recognize that Amazon is succesful for a reason, and those reasons are why they are in a position to invent even deeper and more relentlessly...
The last 20 years of PC gaming has been one of theft and grand larceny by steam, valve, EA and co. We used to get dedicated servers and level editors in games.
The internet allows companies to steal software from the point of production, because 2 or more computers in a network act as a single machine. So that means the internet is one giant world sized computer that companies de-facto own and control because they now "issue commands" to other nodes in the network.
We now live in a digital authoritarian society where we must get permission to use our software and have no privacy if we want to participate in the culture.
AKA the internet has been the greatest force for software theft and dispossession in all human history.
Because of the criminal way in which IP law was coded the public never got any property rights and this has created the greatest human rights disaster in all of history.
DRM in the OS, apps or games is literally you living in an open air prison and CEO's and government orgs can literally spy on everything you do.
Windows 10 is a case in point. There's no reason for client-server software anything for a home user.
We used to have to deposit a quarter every time our character died, and with zero save points.
Steam would have never got off the ground in 2004 if we had portal technology, man would have gotten killed.
IMO, this is like asking "is it still a democracy if the people don't decide on every bill directly?" In a sense, the answer is no–but I still feel comfortable using the word democracy.
I'm going to keep going with this analogy—IMO, idolizing the idea of a completely unregulated market is akin to idolizing the governing structure of ancient Athens. Yes, the rules we've added over the past millennia make us less free in a way—but they also make for a more sustainable system. These refinements are a sign of maturity.
I think you're caught up in an is/ought conundrum though: "idolizing the idea of a completely unregulated market" is the discourse! That's the pro-side rhetoric in a nutshell, how bills and laws get passed, and how the (US) economic system is constructed. So don't blame my inference, it's just what I'm reading in the newspaper.