I find the algebraic way convinces most people:
x = 0.9999..
10x = 9.9999...
10x - x = 9
9x = 9
x = 1
x = 0.9999..
10x = 9.9999...
10x - x = 9
9x = 9
x = 1
x = 0.444444...
10x = 4.444444...
10x - x = 4
9x = 4
x = 4/9 = 0.444444...
0.111... == 1/9
0.222... == 2/9
...
0.888... == 8/9
0.999... == 9/9 :)