And this is where government needs to step in, imo. We can't let peoples shopping habits decide what environmental damage is done.
edit: Interesting downvotes. I would appreciate clarification and discussion.
My opinion is such that people will not choose to better the environment. People have let the oceans fill with plastic for years. What faith do you have in the the population as a whole to adapt to environmental impacts before they become a massive problem? If people were capable of this, would they not already have adapted? Hell, people have to be forced to wear seatbelts for their own safety.