right now it's the commenting system. Before that it was general backlash and before that it was the like-button-everywhere shitstorm that also spawned diaspora.

Don't worry. In at most one month's time nobody will remember this and Facebook will be awesome again.

Until it's time again to fish for pageviews at which point another flaming article will be published somewhere and everyone will repost it in their own words in order to get pageviews.

You can't expect consistency in a society with a cumulative attention span of about a week.