Also, curious how many pro subscribers you currently have? I imagine it's pretty difficult to get people on board with a $4/mo tool for personal consumption, unless you market it as a "productivity" tool.
Otherwise all we'll have in the world is different flavors of VC funded adtech companies providing "free" services.
Still learning here, what price would you suggest?
4x engineers @ $10k/month
50% overhead
25% net revenue
Twenty dollars a month gets users per engineer down to 1000. A hundred bucks a month gets it down to 200 users per month and then there’s time to develop features and such.
Again, I am just throwing numbers around to provide an example of one way of establishing price. The important thing is that prices close to zero dollars are hard to make work at modest scale because there are a lot of users and not very much money for operating and growing the business.
On the other hand, 1000 users at $4/month is not bad as passive income for a person. That’s a different kind of business model.
Good luck.