Building your identity should not be tied to building your brand when you are 16. I’ve grown up in Europe but lived in the US for some time. What I noticed is a distinct lack of subculture in young people (college), everyone seems to be very homogenized and this is in stark contrast to what I perceived in Europe. Of course this is anecdotal but I wonder if this is a result of this crazy system that doesn’t allow missteps, doesn’t allow building your own identity, but instead forces you to be focused on security and your brand from an early age onwards as not to be crushed by college debts.