The analogy here is that TurboTax takes a complicated thing (the 1040) and makes it into a very simple, intuitive process (basically, a managed clickflow that takes you from start to finish). The analogy is also in the market itself: most people don't need an accountant or fancy accounting software, TurboTax does what they need it to do.

Well, nowadays, marketing is almost as central a function as accounting to many small business. There's no 'TurboTax' out there to help get them online. The marketing space is still full of confusing and clunky tools that the average person can't really use. AdGrok hopes to remedy that by creating a similar tool.