The analogy here is that TurboTax takes a complicated thing (the 1040) and makes it into a very simple, intuitive process (basically, a managed clickflow that takes you from start to finish). The analogy is also in the market itself: most people don't need an accountant or fancy accounting software, TurboTax does what they need it to do.

Well, nowadays, marketing is almost as central a function as accounting to many small business. There's no 'TurboTax' out there to help get them online. The marketing space is still full of confusing and clunky tools that the average person can't really use. AdGrok hopes to remedy that by creating a similar tool.

I was going to ask the same thing, and doesn't TurboTax/Quicken have a negative connotation of being horrible software?

Note: I've used turbotax.com and it's always worked well, so maybe that's a positive connection.

lol i think these comments are a bit malicious. Since when is it a bad thing to provide an analogy at the end of an explanation to solidify the idea in people's minds?

"Heroku, the TurboTax of Rails Application Deployment, acquired by Salesforce, the TurboTax of CRM. 10 things you can do with Dropbox, the TurboTax of Cloud Storage." Yes, these would also be acceptable applications of the analogy--thats the nature of an analogy...its analogous.

I agree, it sounds like they are just trying to be quotable.

They're making an otherwise complicated practice (like doing taxes), and simplifying it, (like TurboTax).