http://musicmachinery.com/2011/02/22/is-the-kdd-cup-really-m...
Because it's entirely anonymised, not just the users but the artists too -- c.f. Netflix's problems with deanonymization:
http://33bits.org/2010/03/15/open-letter-to-netflix/
This means you can't use any interesting characteristics of the music itself, or the associated metadata, to aid the recommendations. All the interesting domain knowledge is stripped out, which likely means the best solutions still won't work as well as algorithms that use metadata (like Last.fm's) or content analysis (like Pandora's) or both, and certainly won't lead to any particularly interesting insights about what drives people's tastes.
Disclaimer: I work at Last.fm