This is me. I bought an AmazonBasics product initially, a phone cable, thinking it would be crap. It wasn't. So I bought another one, a set of HDMI cables. They weren't crap either! Then I bought AmazonBasics wash cloths as a joke. They were quite nice! Now I find myself shopping around the AmazonBasics section first. I still find it amusing in a "Spaceballs, the flamethrower!" kind of way.