I find that a curious statement. While there was quite a bit of diversity in microprocessors, microcomputer manufacturers almost never built their own processors. The majority of the 8 bit market was 6502 and Z80, with a smattering of 8080 and 6809. The 16 bit market mostly was 68000.
Neither Motorola nor Intel were big players in microcomputer manufactoring. The 6502 story is a bit more complicated: MOS sold the KIM-1. And MOS itself were bought by Commodore, though there were several 6502 manufacturers.
The only microcomputer manufacturers I can think of that truly designed their processors were Acorn and Texas Instruments.