https://www.insidehighered.com/news/2013/05/29/methodology-q...
For instance, QS sells a 'star-ranking' system for schools. Coincidentally the schools who paid for a '5-star' ranking, such as the Unviersity of Bristol or the Universiti Malaya are also placed higher on the actual QS ranking than those that did not, including Georgia Tech, the University of Washington, Ecole Polytechnique and UIUC.