>This behavior is explained by the fact that these departments within Google are looking at their “rivals” for inspiration, rather than the fundamental problems Google is rewarded for solving (Search, targeted advertising, IT infrastructure).
In Steve Yegge's post on why he left google: "You can look at Google’s entire portfolio of launches over the past decade, and trace nearly all of them to copying a competitor: Google+ (Facebook), Google Cloud (AWS), Google Home (Amazon Echo), Allo (WhatsApp), Android Instant Apps (Facebook, WeChat), Google Assistant (Apple/Siri), and on and on and on. They are stuck in me-too mode and have been for years. They simply don’t have innovation in their DNA any more. And it’s because their eyes are fixed on their competitors, not their customers."
https://medium.com/@steve.yegge/why-i-left-google-to-join-gr...
>Nobody will remember it, but in eBay’s early days of success, Amazon spent a nontrivial amount of engineering effort into building an auction style marketplace. They actually built something that was better than eBay’s model by many accounts. Nobody cared and it was shut down, because Amazon is not where people go to sell things at auction. Just like google search is not where people go to do their shopping.
For more info on "Mr Tooth" and Amazon's quest to compete with eBay, see another Steve Yegge post here: https://medium.com/s/story/jeff-bezos-jack-ma-and-the-quest-...
"So, Life Lesson #2 (and this one is pretty goddamn important) is: Don’t try to beat a network by making a clone with improvements. It ain’t gonna work. There is too much gravitational inertia in the original network; nobody is incentivized to leave it."