Short-term consequences (positive or negative) are far mor cognizable than long-term, both to individuals and organisations. Cognizability is, then, the market for exchange and evaluation.

Options with short-term benefit but long-term harm, are excessively adopted.

Options with short-term harm or cost, but long-term benefit, are excessively rejected.

Put another way, markets consistently under-rate risks, and more complex ones to a greater extent. But they also under-value long-term. positive benefits. Markets operate in the now.

Related is Robert K. Merton's work in manifest vs. latent functions, from sociology.