Project [A] is built within "x" months with lot of tech debt, crunch time and stressed out employees
Project [B] is built within "x+y" months with sane architecture and healthy working hours
If management doesn't understand the benefits of good architecture and employee well being, [A] will become the baseline against which all future projects get measured.
The software system gets messier and messier => resulting in more bugs => resulting in working weekends and late nights => employees make poor decisions because of mental fatigue => resulting in more bugs => ...