Moving back to the current situation...
I only want to belong to a social network that values science and public health. Why shouldn't I be allowed to be a user of a website that has those same values? You're going to tell me that the kind of website that I want to belong to should be outlawed and not allowed to exist? Or, let's not even go that far... that it's BAD that it exists?
Keep in mind, you can have any view you want. This is whether or not Facebook wants to use their social network to help spread events that would endanger the general public. A "keep things closed" event would be treated the same way.
(I agree FB is too big and should be cut into multiple pieces. And they shouldn't have been allowed to buy Instagram. But for very different reasons. Mostly I worry about their impact, as well as Google's, on publisher ad revenue.)
I think it's a problem of expectations.
Some expect Facebook to just be a social network. Others, like you, expect it to be a safe space where unapproved opinions aren't allowed. Neither kind is bad per se, but I don't think most people expected Facebook to be of the latter kind.
We should both agree that the real problem is monopoly. That if Facebook (and Google btw) weren't so powerful, people would be perfectly cool with the idea that maybe different people can have different values from one another and that maybe different companies could accommodate those different values.
Stopped reading right there as that is a big enough indicator that you're sitting on a high horse.
I view the term the same way I view "pro-choice" and "pro-life." Both terms frame the sides in favorable light, are how people self-identify, and so I use both of them (even the one that's in a category I don't fall into).