> You have to ship something into live production every week – worst case, two weeks. If you just joined, ship something.

I've tried this. To be frank, it's the wrong incentive. All processes will start revolving around this. It gives a great rush to the head but a false sense of security.

Despite patting ourselves on the back on our great release cycle and velocity, we never had the time to listen and adapt to our users.

We changed. We now measure how quickly we respond to any kind of feedback.