I think the key to understanding the scope for abuse is to understand the opportunity. There will always be abusive behaviour and tools are required to tackle it _but_ the majority of abusive behaviour on the internet comes from a desire for attention, and one-to-one abuse is much less common. Abusive people are typically looking for a platform to broadcast.
I think that the methods outlined on the website will help but I think the concept is inherently anti-abuse.
Context: I worked in community management for many years, dealing with some of the worst of abusive online behaviour.