Free markets are sustained by governments free of bribery and corruption. Otherwise you get monopolies and oligopolies as in the Gilded Age and arguably now.
France passed a law to make the Burkini illegal - targeting Muslims. This isn’t just the US.
Either way, one should be wary of large organizations, regardless of their type such as governmental or corporate.
Put another way, it doesn't matter whether they were pleased or not, the system is set up to make their interests more apparent than others.