The only difference is that someone proposed an ideal when talking about government, but not for companies. Why not use the ideal free market here as well?
France passed a law to make the Burkini illegal - targeting Muslims. This isn’t just the US.
Either way, one should be wary of large organizations, regardless of their type such as governmental or corporate.
Put another way, it doesn't matter whether they were pleased or not, the system is set up to make their interests more apparent than others.