I would move away from url shorteners.

- It’s a single point of failure.

- If the database breaks, you loose all your links.

- If they get attacked, they can redirect to malware.

- If they go out of business or gets shut down, you have another issue to solve.

If you’re using markdown, asciidoc, restructuredtext you can create a link and hide the url with text.

Equivalent to,

    <a href=“http://example.com/some/page/here”>Example</a>