Historically, if there was some action or construct that different implementations would process in different ways that were well suited to their target platforms and purposes, but were incompatible with each other, the Standard would simply regard such an action as invoking Undefined Behavior, so as to avoid requiring that any implementations change in a way that would break existing code. This worked fine in an era where people were used to examining upon precedent to know how implementations intended for certain kinds of platforms and purposes should be expected to process certain constructs. Such an approach is becoming increasingly untenable, however.
If instead the Standard were to specify directives and say that if a program starts with directive X, implementations may either process integer overflow with precise wrapping semantics or refuse to process it altogether, if it starts with directive Y, implementations may either process it treating "long" as a 32-bit type or refuse to process it altogether, etc. this would make it much more practical to write portable programs. Not all programs would run on all implementations, but if many users of an implementation that targets a 64-bit platform need to use code that was designed around traditional microcomputer integer types, a directive demanding that "long" be 32 bits would provide a clear path for the implementation to meet its customers' needs.