Hacker News Reader

Comment by MisterTea | Hacker News Reader

> please let us know your honest feedback and how we can improve!

Don't name your business after a well established product? Because as soon as I saw Zynq I thought Xilinx FPGA SoC. And many people searching for Zynq will find the same.

https://www.xilinx.com/products/silicon-devices/soc.html

View on HN

+1! As someone who works with Zynq devices, I was thinking the exact same thing. Also, your name is the same as the product of a really large company, so it's probably easier just to change it now and not have any conflict with them later on.

Been in software for 20 years. Never heard of Xilinx or their Zynq product. I expect most of Zynq's intended customers will be the same.

that's a separate problem and unrelated.

zynq is a trademarked product name for another technology company that makes both software and hardware, and a major one at that. your never hearing of it, which while surprising, doesn't change that fact.

from a search result perspective alone, it is a terrible idea. unsurprisingly, searching for "zynq" will bring up results for xilinx zynq. the name is terrible from both legal and business development standpoints.

> the name is terrible from both legal and business development standpoints

I guess someone should tell UberConference and Box about that. They seem to have mistakenly thrived despite using extremely well-SEO'd software brand names.

This will tend to skew with how high up the stack you've spent your career.

Zynq will probably be familiar to anyone who has been dealing with SOC and FPGAs at all recently.

im well acquainted with fpga development so recognized the name from that context.

regardless of that, they will have to up their seo game if they wanna outrank...

Xilinx are the FPGA pioneers.

I knew about it, but I happen to have a close family member who owns Zinq-emblazoned clothing so that might skew things a bit ;)

Reply on news.ycombinator.com