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Plenty of people still working, and this is a budget iPhone; this is the perfect time to launch a cheap phone.

It's likely to cannibalize sales from their higher-priced phones, but better to sell a cheaper phone than to lose the customer entirely.

I noticed that if you scroll down to the bottom of the press release, they are also accepting orders for the magic iPad keyboard as of today...

As Apple moves to be more of a service-based company, they are likely factoring in the increase in service value for newly acquired/retained customers.

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