Honestly I just go with whatever's cheapest for a given target capacity (which, judging by my Amazon and Newegg purchase history, would be the Crucial MX500 and Kingston V300). Any SSD's almost always "fast enough" for my purposes (even with SATA instead of NVMe), and Kingston and Crucial have both been consistently reliable enough that I haven't felt the need to splurge much (and if they do fail... well, that's what RAID's for, right?).
Both the desktop on which I'm typing this comment (my personal "gaming" rig) and my work laptop (a Thinkpad T470) are using Crucial MX500s (1TB, M.2); the former has a couple extra M.2 slots, so I'm considering migrating to a Crucial P1 + Kingston A2000 combo (thus biting the bullet and switching to NVMe, and getting RAID going on this machine). Most of my 2.5" purchases tend to be Kingston V300s unless the MX500 happens to be cheaper (e.g. most recently for an old XP computer I'm rebuilding for a family friend) or I'm specifically buying both for the aforementioned purpose of RAID diversification (which is a bit tricky, since Crucial and Kingston use different increments for capacity, but I'm also perfectly willing to pull a bit of a SSD "no-no" and use the leftover space on whichever drive for a swap partition, or else just let the space sit unused, or perhaps use it for temporary files where I don't care about any sort of data preservation).
In any case, no complaints with any of 'em. I haven't tried the P1 or A2000 yet (let alone Kingston's pricier KC2000), so I can't attest to those, but the MX500 and V300 have both proven to be reliable workhorses.
I'll definitely be sure to try Samsung again at some point; the first SSD I ever bought was a Samsung (at Fry's), and I had pretty awful experiences with it, but that was back when SSDs were a pretty new concept so I'm guessing things have generally improved.