I completely agree with the bureaucrats for once.
Make up new names. Give them (pseudo) Greek names, Dilute trademark and genericise whatever it takes, but don’t undermine the meaning of well defined nouns for the sake of marketing on the coattails.
Make up new names. Give them (pseudo) Greek names, Dilute trademark and genericise whatever it takes, but don’t undermine the meaning of well defined nouns for the sake of marketing on the coattails.
Nobody who buys a veggie burger mistakenly thinks they are made of meat. In fact their knowledge they are not is usually a key reason they buy them
And let me add that if meat producers find sales under the traditional label have dropped so low they need to adopt that new one, then they would have already lost the war.
What about Coconut milk? Peanut butter? Do you think we should change their names too?
"Veggie burger" is a pretty well defined term at this point.
If you have a clump of meat, it's not a sausage. If it's brought into shape by some kind of "skin", (which nowadays often is artificial "intestine"), then it's a sausage.
So, I'd argue that the word sausage for example describes the form factor, more than the actual content.
I don't think the case is much different in the case of a burger - if it's clearly declared as a veggie burger, one better assume that there's no meat in it.
The distinction between meat and veggie burger is probably even less difficult than the distinction between a veal and a pork burger. You wouldn't want to have to use different names for meat products if they were made from a Kangaroo, or Ostrich, would you?