Thanks. I didn't check the homepage and looked for pricing info in the navigation links, felt it was needlessly difficult. Pricing should be easy to locate from every page for a product like this.
Also I just checked out the pricing's placement and that is utterly terrible UI - the site uses light greyshade striping in the background for difference sections and then has the pricing block proceeded by a very dark background block with no information immediately visible - this is a clear visual flag for the rest of a page being irrelevant and a footer.
And, just to clarify, the site's actual footer uses the exact same coloring for the footer along with a similar amount of excessive top-padding.
Additionally, as a business, you want to make sure users are following a pretty predictable flow through some limited entry points (like homepage, FAQ, information bulletins) - then either to pricing and then additional information or additional information then pricing (then, ideally, a sale).
If a user is returning to the entry point (i.e. a flow like information bulletins > home page > FAQ > information bulletins) and that happens enough then you can assume that some information users want after the FAQ (maybe, ideally, you think the pricing) isn't being delivered to them and so they're returning to their entry point to see if they browsed the information incorrectly.
If you've got good stats on how far down on a page people are scrolling that could also be something helpful to detect the specific UI issue I mentioned in the post above.
Edit: I might suggest Don't Make Me Think by Steve Krug[1] as a resource if you'd like to learn a bit more about user flow analysis.