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Comment by allworknoplay | Hacker News Reader

The marketing was a total hit where they tried it (including in my area), but it tasted terrible. It might have been conceptually a little "out there" for the early/mid 90s, but lots of people were talking about it, and my friends and I really wanted it to be great. I really think the problem was that it just sucked.

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It'd be really OK if they brought it back, with a better, less-aggressive formula. Or perhaps as a mild seltzer.

They could call it "OK2" and admit in the marketing, "The original OK was not as okay as we'd hoped. This is okayer."

Ha, yeah, agree they should do just soda water with no taste!

But of course now it's for millennials and the play is on the "ok boomer" concept ;)

> Ha, yeah, agree they should do just soda water with no taste!

You mean La Croix? :P

Somewhere i read or heard la croix taste described as ‘

if you were standing at one end oF a long hallway and someone walks out of a room at the other end and whispers ‘orange’ toward you’

This is very pleasant to me. The dense/scifi level of flavoring in the more syrup forward soft drinks isnt interesting and refreshing its become oppressive and tiresome.

I’ve never heard a soda taste as being oppressed. Thank you.

Oh it's got taste... mmm yummy cockroach insecticide!

https://www.usatoday.com/story/money/nation-now/2018/10/05/l...

I was a senior in HS when it came out and I remember a bunch of us really liking the style. But, yeah, it tasted terrible.

It was certainly no crystal pepsi.

Another marketing company that deploys product as an afterthought?

How many companies have signaled jumping the shark by renaming and rebranding, as if any product issue can be fixed with messaging? Comcast -> Xfinity. Radio Shack -> The Shack. Sci Fi channel -> SyFy...

As a consumer, I'm insulted when the vendor thinks I'm so shallow. As an employee of such a vendor, it's a sign of thrash and a warning signal to look at leadership.

I agree, if you have a good product people will flock to you, although if everyone basically has the same thing like say sneakers (Nike!) that are essentially the same across all vendors a brand can set you apart even though your product isn't really any better than the competition

> As a consumer, I'm insulted when the vendor thinks I'm so shallow.

This, and then they consciously aim their campaign at people that are easily insulted by obvious marketing... What could go wrong?

I actually liked it back in the day, but it basically reminded me of what it would taste like if you mixed every soda in a soda fountain.

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