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I guess it's for India's 1%, which is still 13 million people, more than e.g Netherlands, Belgium, or Sweden.

I wish I can find an article I read about income inequality there, which described India as something like some percentage of rich people, and the rest being extreme poverty with not a lot of middle class.

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The market is actually much bigger. We're targeting each and every user looking for social validation, so to speak. Shoutout requests are fairly common for celebrities and influencers and we're looking to monetise this.

The number of mobile phone users and content consumers are very large (way above 50% ) of the country.

Yes and continually growing as well. The number of internet users and online content consumers has also increased massively.

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