My co-founder, Divyanshu is a social media influencer. He's been getting requests about shoutouts since he began doing this, which led us to this idea. The sheer number of celebrities and influencers we've on boarded in a such a small time also helped us in strengthening the idea as they all were on board with this without much effort.

I guess it's for India's 1%, which is still 13 million people, more than e.g Netherlands, Belgium, or Sweden.

I wish I can find an article I read about income inequality there, which described India as something like some percentage of rich people, and the rest being extreme poverty with not a lot of middle class.