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I'm baffled that, even with the horrible rep Facebook has, they somehow decided to put "from Facebook" splash screens into both WhatsApp and Instagram. Why? What possible benefit could it have? Most people already know who owns the services but now anybody who opens the app is faced with it. If anything, it should just make people reluctant to use the apps, surely.

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Many people don't realize that WhatsApp and Instagram are the same thing as Facebook. Facebook's brand is somewhat tarnished, and they want to polish it up with Instagram and WhatsApp (which have been less impacted by the bad press).

I'd say most, at least not until the sticker appeared.

What possible benefit could it have?

Perhaps stock price/awareness?

The same way that lots of companies put their ticker symbol in their advertising, or the way local television news programs will put its parent company's ticker symbol in the closing graphics.

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