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To help with the understanding around the name, as we mentioned above, we actually launched Global Belly with a different concept. It was our own food brand, direct to consumer food products to help you make global cuisines at home. We pivoted over the last 6-8 months into this current model and we felt that the name still worked but it could be something to explore in the future.

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Thanks for the extra info! Curious how you are reaching the influencers - Instagram DMs and emails must be a black hole for accounts that size and I am sure a lot of them have a team actually managing inboxes for them.

Emails were our preferred channel in the beginning, and that's what we still use if we want to reach out to someone. However, now having launched close to 20 inlfuencers, our inbox is flooded with inbound requests with influencers reaching out to us to understand how they can work with us and what will it require from them to have them join the GB platform. So we don't do much outreach anymore.

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