You cut the cord, terminate the server, kill the connection. They think they can get away with it because they are a big shot, if they don't pay, they don't deserve to get free service.

All you are doing is telling them they can get away with it. Stand up to your brand and do the right thing, even if you feel it's not the right thing (people with lots of money are no different than anyone else, they too need to put pants on like everyone else)