Reading reviews of coolers and fans was just eye-opening with regards to AMD's recent success. Most reviews proudly mentioned some Ryzen product, and barely any mentioned Intel at all (and most coolers are compatible with both).
I realize that the build-your-own-PC enthusiast represents only a minor fraction of the overall market, but seeing AMD's reputation going from "the budget CPU" to becoming the new Coca-Cola whereas Intel is now Pepsi, all in the span of what, 2 years? was amazing.
The server and laptop markets have other dynamics (a few large buyers, instead of many individuals) and I'm not sure AMD can compete with Intel on these dynamics, but I really wish them success.