> Most employees aren’t accustomed to holding meetings with colleagues via videoconference and some have found it difficult to use Apple’s own offerings such as FaceTime, iCloud and iMessage, as they weren’t designed for enterprise users, according to current and former employees.

Hopefully this motivates them to make these products better! Although I'm not super hopeful.

I once asked a friend (and Apple employee) why Keynote doesn't have any collaboration function. I said, "Don't you guys every collaborate on presentations?" He said, "No, not really, and if you do, you're all in one room and one person is driving the computer".

So their culture is very much engrained with in person collaboration.

Edit: I should clarify that I asked him this a few years ago, before they added the "collaborate through iCloud" functionality.

The point still stands though, that while everyone else had collaboration in their presentation apps, Apple didn't, because they didn't see the need for it.