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I like the company, but don't see the big deal. I did this very thing back in 2002-3 calling a DLL to convert Word to HTML. Their implementation is much prettier of course.

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It's easy to get very basic Word/PDF documents to look decent in HTML, but to get ALL documents to look virtually identical in HTML is extremely challenging.

Here is the same document displayed in Crocodoc as well as an online "PDF to HTML" converter, for example:

http://crocodoc.com/ElpNgF

http://www.pdfonline.com/convert-pdf-to-html/DocStorage/678a...

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