First, you should use food grade plastic, then there are lights, a pump, shelving, growing medium, fertilizer, ph adjustment, extension cords, timers, cups, air tubing, and air stone, and a bunch of other stuff.
Then you have to get it all home, double and triple check you are doing it correctly.
I don't think I spent $500, but no way anyone can put together an equivalent system for $25. Like most things, there's a lot more complexity than people realize.
https://www.youtube.com/watch?v=lzcC6zkDDiY
I think he got a lot of flack for pointing out that the zip-grow towers are way overpriced and you can DIY them yourself reasonably well. There really isn't anything too-complicated about the ZipGrow towers, other than that they use a sponge as a media.
Service, support, ease of use and setup, and, in the case of something that might be visible in a readily trafficked area, aesthetics.
If those things are not valuable to you (and they may not be) then you are not the target audience.