By proclaiming this publicly, you influence other CEOs to consider taking this action. It's a good thing to market these actions.

Because society needs feel good stories right now. I am not even joking. You probably did not realize how close to the abyss we have come last week. In practical terms, people suck when they are scared and hungry.

I rarely go for pop culture references, but it is very much applicable here:

“Their morals, their code; it's a bad joke. Dropped at the first sign of trouble. They're only as good as the world allows them to be."

And I am saying all this annoyed at the fact that I will be one of the people having to pay massive tax increases that will have to pay for all this.

There is still a stigma about people talking about money and how much they are making.

It's an important conversation to have, especially when the wealth gap between CEOs and regular people is so wide. The thing this guy is doing can potentially influence the ultra rich into giving up some of their enormous wealth.

I don’t care about egos. It’s a cool thing to do that also helps their brand as an employer. I hope other CEOs emulate this behavior.

Must we be always skeptical? Openly announcing sets a standard that forces hands of other companies

I guess him having ego won't post poor people a single cent who badly need job at this time.