I am prioritizing. During the present COVID-19 situation, my top two priorities are (1) maintain my health, including my mental health, and refrain from posing a health hazard to others, and (2) maintain my relationships with my students, colleagues, and collaborators.
As I see it, if I give some skeezy private company some personal information by accident, then I am making a personal sacrifice, and not all that big of one. I'm trying to worry about my duties to others first.