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VisualWebsiteOptimizer.com had a great article on using A/B testing to determine ideal price for a product.

Here you go: http://visualwebsiteoptimizer.com/split-testing-blog/ab-test...

That article is where I initially got curious about the legality. He says offering the same product or service at different price points is "illegal and can lead to huge potential lawsuits", but he does not elaborate or explain why.

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