I don't know if Self was ever commercialized; I do know that once Java was released Sun focused much of its attention on promoting Java at the exclusion of other object-oriented environments that Sun invested in (such as the OpenStep Objective-C API, which was actually jointly developed by NeXT and Sun). But Self is probably one of the most influential programming languages; it's just a shame that this language was never brought up in any of the computer science courses I've taken.