Everyone is trapped inside trying to stream HD video and all physical medium has limits. Especially coax. Why does supply and demand surprise anyone? This isn’t a conspiracy.
"Netflix to cut streaming quality in Europe for 30 days" https://www.bbc.co.uk/news/technology-51968302
https://startyourownisp.com along with dsl reports and ubiquiti forums have info on planning small ISPs
https://en.wikipedia.org/wiki/Contention_ratio
https://www.broadbandchoices.co.uk/guides/broadband/what-is-...
The fact that they are oversubscribed to the point where it doesn’t work well in an emergency would not be such a big deal - except that they are granted a moat.
They can and should be held to a higher standard as a result. The term “critical infrastructure” comes to mind.