Your comment doesn't show his to be irrelevant at all. It's less clear what language someone hitting the belgian site would speak; at least Apple does the geolocation stuff automatically, which RIM doesn't. Nice try, though.
Next to that, if I select it once, I would hope Apple would be at least smart enough to save my selection in a cookie, so that when I visit the site tomorrow, it doesn't require me to enter the same exact information.
It's obvious Apple is dropping the same ball on browser locale here just as RIM does, so my comment disproves his comparison with Apple.
[1] http://www.w3.org/Protocols/rfc2616/rfc2616-sec14.html#sec14...